Google Ads Management
Paid search judged on profit, not on clicks
An ad account that's underperforming usually isn't a bidding problem. It's a tracking problem, a landing page problem, or a targeting problem. You can't fix what you're measuring wrong.
A clear, trustworthy cost per qualified lead
Budget moved off terms that never convert
Landing pages that match the promise in the ad
Conversion data accurate enough to make decisions from
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Account audit covering structure, search terms, and wasted spend
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Conversion tracking rebuilt with Consent Mode v2 and enhanced conversions
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Campaign and keyword structure aligned to your service margins
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Ad copy and extension testing plan
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Dedicated landing pages where the site isn't the right destination
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Monthly reporting in the language of leads and revenue
Fix the measurement before touching the bids
In most accounts we look at, the conversion data is wrong in some way that quietly poisons every decision downstream. Form submissions counted twice. Page views logged as conversions. Consent firing in the wrong order so Google never gets the signals it needs. Optimizing bids against bad data just gets you to the wrong answer faster, so measurement comes first.
Not every lead is worth the same
An average cost per lead hides the one thing you need to know: which campaigns bring in the deals your sales team can actually close. Where the data allows it, we feed value back from your qualification process so the account optimizes toward revenue instead of form fills. That one change often matters more than everything else put together.
The landing page is part of the campaign
Sending expensive clicks to a generic homepage is one of the fastest ways to burn an ad budget. If somebody searched for a specific service, the page they land on should be about that service, and the next step should be obvious without scrolling. We treat the page and the campaign as one thing, because the conversion rate there decides what you can afford to bid.
Questions
Common questions about google ads management
No. Charging a cut of spend pays us to spend more of your money, which is a terrible incentive. We work on a flat monthly fee based on how complex the account is.
Yes, and it's often the better place to start, because the history in there is worth something. The account stays yours the whole time. We'll never make you move into an agency-owned account, which is a trick that exists to make leaving hard.
Related
Often paired with
These usually get bought together, because they solve neighboring parts of the same problem.
Let's find out what your website could be doing
Tell us what you're trying to grow and where it's stuck right now. If we're not the right fit, we'll say so and point you somewhere better.